Salesforce has released the new State of Service report, sharing insights from over 5,500 service professionals across 30 countries — including 100 from UAE. The report covers the priorities, challenges, and strategies shaping customer service, including how service teams are tapping AI and data to increase revenue, efficiency, and customer satisfaction amidRead More…
Salesforce showcased the transformative power of its latest AI and cloud-based solutions to more than 2,000 customers, partners and associates at Salesforce World Tour Essentials Dubai, held at Madinat Jumeirah. The seniority and number of attendees demonstrated the surging interest in AI and digital transformation solutions in the region, withRead More…
Salesforce has announced the winners of its annual Middle East Partner Awards 2024 across 10 categories. All the winning partners were facilitated at the Middle East Partner Awards event that was held yesterday as part of Salesforce World Tour Essentials Dubai,Read More…
NTT DATA has been selected by Salesforce, the #1 AI CRM, to help standardise and streamline the company’s application environment. NTT DATA will support management and development of hundreds of applications across Salesforce’s organisation so they can focus on helping their customers use data and AI to achieve better insightsRead More…
Thierry Nicault, Salesforce’s Area Vice President and General Manager for the Middle East, discusses the importance of AI and reveals three ways to keep humans at the helm of AI to harness the power of innovation without exposing them to dangerous risks.Read More…
Salesforce has announced the beta availability of Einstein Copilot for Tableau, a new capability designed to help users in every role and function explore data with AI assistance. Businesses tend to distribute insights from data in reports and dashboards created by expert analysts. Dashboards created in Tableau are visual andRead More…
Arada is expanding its use of Salesforce solutions, tapping the power of generative AI to transform its ability to utilise data, manage its operations, and boost customer experience across its operations. The fast-growing developer – which has launched five residential communities across Dubai and Sharjah and delivers services such asRead More…
The use of generative AI in the workplace is surging in the UAE, with 40% of workers already having implemented or experimenting with the technology, compared to just 28% of workers globally, according to Salesforce’s generative AI snapshot research titled “The Promises and Pitfalls of Generative AI at Work”. InRead More…
Salesforce has released its State of Data and Analytics report with key trends from over 10,000 analytics, IT, and business leaders across 18 countries, including the UAE. The report highlights trends impacting data leaders including strategies used to navigate rapid advancements in artificial intelligence (AI), challenges organizations face in realizingRead More…
The uses of technology and AI for business are endless and fascinating, but when you zoom out, what are the real implications for society? Here’s how some of Salesforce’s top minds see 2024 playing out. 1. AI will be used as a force for good, but only with equitable access.Read More…
At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, and Salesforce, the AI CRM, announced a significant expansion of their long standing, global strategic partnership, deepening product integrations across data and artificial intelligence (AI), and for the first time offering select Salesforce products on the AWS Marketplace. The expanded agreementRead More…
Salesforce leaders are on the front lines of the latest trends, technologies, and challenges impacting businesses. They bring expertise and insight from market analysis, customer conversations, and more to help reveal what tomorrow might bring. Desk workers estimate generative AI will save them five hours per week. This presents an excitingRead More…
